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70s Men Fashion : Reviving Retro Style with Flair

Step into a time machine and journey back to the funky and flamboyant world of  70s fashion for men. The 70s was an era of self-expression and experimentation, where boldness reigned supreme and individuality was celebrated. From the disco dance floors to the streets of everyday life, men embraced a wide array of styles that defined the decade

Table of Contents

  • The Evolution of 1970s Fashion for Men
  • Key Elements of 70s Fashion for Men
  • Iconic Trends in 70s Men’s Fashion
  • Incorporating 70s Style into Modern Wardrobes
  • Celebrity Influences on 1970s Men’s Fashion


The Evolution of 1970s Fashion for Men

In the 1970s, men’s fashion took a wild ride, reflecting the vibrant spirit of the era. From disco fever to rebellious punk, the decade witnessed a diverse range of styles that continue to influence fashion today.

Disco Dazzle

During the disco era, people wore shiny, flashy outfits. Men wore clothes made of materials like polyester and satin. They wore wide-legged pants with big flares at the bottom, perfect for dancing. The outfits had bold and bright patterns like geometric shapes and crazy designs that were very eye-catching.

Hippie Vibes

Bohemian Chic Inspired by the hippie movement, men embraced a laid-back, free-spirited style. Flowy shirts, vests, and fringe details epitomized the hippie vibe. Earthy Tones Natural colors like brown, beige, and olive dominated hippie fashion. Tie-dye and floral patterns also made a splash, reflecting a connection to nature. Accessory Overload From peace sign necklaces to beaded bracelets, accessories were key to completing the hippie look. Hats like floppy felt hats or wide-brimmed fedoras added a final touch.

Punk Rock Rebellion

Punk fashion went against popular trends and favored a do-it-yourself approach. Guys tore and pinned their clothing to show defiance. Leather jackets, studded belts, and chains were key parts of punk style, representing rebellion. Punk hairstyles included spiky or shaved looks to stand out. Chunky boots like Doc Martens were the go-to footwear for punks.

Key Elements of 70s Fashion for Men

  1. Bell-bottom Pants: In the 70s, men often wore pants that were wide at the bottom, like bells. These pants were usually tight around the waist and thighs but flared out at the bottom, creating a bell-like shape.
  2. Platform Shoes: Platform shoes were very popular during this time. They had thick soles that elevated the wearer’s height. Some platform shoes even had funky designs and colors.
  3. Bold Patterns: Men in the 70s weren’t afraid to wear bold patterns and prints. Shirts with psychedelic designs, paisley patterns, or bold stripes were all the rage.
  4. Wide Collars: Shirts with wide collars were a common sight in 70s fashion. These collars often had pointed ends and were meant to be worn over the lapels of jackets or sweaters.
  5. Leisure Suits: Leisure suits were a staple of 70s fashion. These matching sets typically consisted of a jacket with wide lapels and flared pants, often made from polyester fabric.
  6. Aviator Sunglasses: Aviator sunglasses became popular in the 70s, thanks in part to celebrities like Elvis Presley and Tom Cruise. These sunglasses had large, teardrop-shaped lenses and thin metal frames.
  7. Denim Everything: Denim was everywhere in the 70s. Men wore denim jackets, jeans, and even denim shirts. Double denim, where you’d wear denim on both the top and bottom, was a common look.
  8. Turtlenecks: Turtlenecks were a stylish choice for men in the 70s. These snug-fitting sweaters had a high collar that could be folded over or worn up to keep the neck warm.

Accessorizing with Retro Flair

Bold Sunglasses

Choose oversized, square or round sunglasses with tinted lenses to add a touch of 70s glam to your look. Think aviators or large frames in funky colors like amber or teal.

Wide-brimmed Hats

Embrace the vintage vibe with wide-brimmed hats like fedoras or floppy hats made from felt or suede. Opt for earthy tones or patterns like paisley for an authentic feel.

Statement Belts

Make a statement with your waistline by adding a chunky belt with a big buckle. Look for leather belts in brown or tan with intricate designs or metal embellishments.

Vintage Watches

Find a vintage-style watch from the 1970s with a big case, Look for watches with chunky cases, metal bracelets, and bold dials in gold or silver tones.

Patterned Scarves

Add flair to your outfit with a patterned scarf draped loosely around your neck or tied in a knot. Choose scarves with geometric prints, paisley patterns, or bold stripes for that authentic 70s touch.

Platform Shoes

Find shoes or boots with thick soles and high heels, like platform shoes. Choose leather or suede materials. Pick neutral colors or try bold colors like mustard or burnt orange.

Vintage Jewelry

Don’t forget the jewelry! Add some bling to your look with vintage-inspired pieces like chunky chains, medallion pendants, or rings with large gemstones. Mix and match metals like gold and silver for a stylish contrast.

Incorporating 70s Style into Modern Wardrobes

Mix and Match Textures

Combine modern pieces with 70s-inspired textures like suede, corduroy, and denim. Pair a classic denim jacket with corduroy pants or a suede shirt with tailored trousers for a contemporary twist on vintage style.

Embrace Earthy Tones

Incorporate the warm, earthy color palette of the 70s into your wardrobe. Opt for shades like mustard yellow, burnt orange, olive green, and rust red in your clothing choices to evoke that retro vibe.

Flared Pants

Swap out your skinny jeans for flared or wide-leg pants for a nod to 70s fashion. Choose high-waisted styles that elongate the legs and pair them with fitted tops or tucked-in shirts for a balanced silhouette.

Statement Prints

Add some flair to your outfits with bold, retro prints reminiscent of the 70s. Look for geometric patterns, psychedelic motifs, or floral designs on shirts, jackets, or even accessories like scarves or ties.


Layering is key to achieving a stylish 70s-inspired look. Experiment with layering different textures and lengths, such as a knit sweater over a collared shirt or a denim jacket over a turtleneck, to add depth and dimension to your outfit.

Accessorize Wisely

Use accessories to elevate your modern 70s-inspired look. Opt for statement pieces like wide-brimmed hats, aviator sunglasses, chunky belts, and vintage-inspired jewelry to complete your ensemble with retro flair.

Mix Old with New

Don’t be afraid to mix vintage finds with contemporary pieces to create a unique style that blends the best of both worlds. Pair a vintage-inspired shirt with modern jeans or layer a retro jacket over a basic tee for a fresh take on 70s fashion.

Celebrity Influences on 1970s Men’s Fashion

Icons of Cool

Celebrities of the 1970s, like rock stars and movie actors, played a significant role in shaping men’s fashion trends during the era. Icons such as David Bowie, Mick Jagger, and John Travolta were known for their unique styles that captivated audiences worldwide.

Rock ‘n’ Roll Swagger

Rock stars like David Bowie and Mick Jagger influenced men’s fashion with their flamboyant and androgynous looks. Bowie’s glam rock persona featured bold patterns, metallic fabrics, and statement accessories, while Jagger embraced tight-fitting pants, open-collar shirts, and leather jackets for a rebellious edge.

Disco Fever

The rise of disco music in the 1970s brought with it a flashy and glamorous style that permeated men’s fashion. Icons like John Travolta in “Saturday Night Fever” popularized the disco look with sleek, tailored suits, wide-collar shirts, and shiny, satin fabrics that exuded confidence and sophistication on the dance floor.

Sports Stars Turned Style Icons

Athletes like basketball legend Julius Erving (aka Dr. J) and tennis champion Bjorn Borg became style icons in the 1970s, influencing men’s fashion with their sporty yet stylish attire. Erving’s bold, colorful tracksuits and Borg’s preppy, tennis-inspired outfits helped popularize athletic wear as casual streetwear.

Cultural Icons

Figures like Muhammad Ali and James Brown transcended their respective fields to become cultural icons who influenced men’s fashion in the 1970s. Ali’s bold personality and flashy style inside and outside the boxing ring, with his colorful robes and outspoken confidence, inspired men to embrace self-expression through their clothing choices. Brown’s flamboyant stage presence and dapper suits epitomized the funk and soul aesthetic of the era, inspiring men to dress with flair and attitude.

FAQs on 70s Men’s Fashion

Q: Were bell-bottom pants the only style of trousers worn in the 1970s?

A: No, while bell-bottom pants were popular, other styles like straight-leg and flared trousers were also worn. However, bell-bottoms became synonymous with the era’s fashion due to their distinctive flare at the bottom.

Q: Did men in the 1970s wear suits, or was it all about casual wear?

A: Both. The 1970s saw a blend of formal and casual attire. While leisure suits and casual wear like denim jackets and t-shirts were prevalent, tailored suits were still worn for more formal occasions, albeit often with wider lapels and flamboyant patterns.

Q: What were some popular colors in 70s men’s fashion?

A: Earthy tones like browns, oranges, and yellows were popular in the early 70s, reflecting the decade’s connection to nature and the hippie movement. As disco gained popularity, brighter colors like neon hues and metallics became fashionable for a more vibrant and flashy look.

Q: Were platform shoes comfortable to wear?

A: While platform shoes provided height and added a bold statement to outfits, comfort varied depending on the individual’s preference and the quality of the shoes. Some found them comfortable, while others may have experienced discomfort due to the thick soles.

Q: Can I incorporate elements of 70s fashion into my wardrobe today?

A: Absolutely! Many aspects of 70s men’s fashion, such as denim, wide-collar shirts, and retro-inspired accessories, are still relevant today. You can add a touch of 70s flair to your wardrobe by incorporating these elements in moderation and mixing them with modern pieces for a stylish and unique look.


the 1970s was a decade marked by a rich tapestry of men’s fashion influenced by a diverse array of celebrities. From the rock ‘n’ roll swagger of icons like David Bowie and Mick Jagger to the disco fever epitomized by John Travolta in “Saturday Night Fever,” each celebrity brought their own unique style to the forefront of fashion. Athletes, Hollywood heartthrobs, and cultural icons also left their indelible mark, shaping trends that continue to resonate today. The influence of these celebrities on 1970s men’s fashion was not just about clothing, but about self-expression, confidence, and individuality.


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